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Our Story

It started in 2023 with one watch assembled by hand, and one belief: a great automatic should be yours to design, not picked off a shelf.

Chrono Mod in numbers

62,000+Designs created
3,400+Watches delivered
4.8/5From 500+ reviews
0Watches in stockYours is built after you order

How Chrono Mod began

2023

It started with one watch, assembled by hand

In 2023 I assembled my first automatic watch, in my room in Brest, France. No training, no mentor: just online videos, a long run of failed attempts, and one thing that never left me. Choosing every component, assembling the movement, watching a mechanical piece come to life.

Day 28

28 days of silence, then the first order

When the store opened, nothing happened. Twenty-eight days, not a single order. Then one morning it came in. I ran downstairs to tell my parents, nearly fell down the stairs, and stood frozen for ten minutes, shaking. I have never forgotten that feeling.

2025

The bedroom could not keep up

The orders stopped fitting on my desk. Chrono Mod became a company, Chrono Mod SAS, registered in France in July 2025, and assembly moved to our partner workshop in China. I kept what I could not hand over: the designs, the checks, and your messages.

2025: the bedroom in Brest where Chrono Mod started, a cheap white desk covered in dials, cases and straps, shipping boxes stacked against the wall

Today

Chrono Mod today

Today, Chrono Mod is a French brand built around one idea: a watch that is truly yours. Every piece is hand-assembled to order in our partner workshop in China: no mass production, no shelves of stock. Just your configuration, built for you.

Genuine Japanese automatic movements. 316L steel, titanium and forged carbon.

Made yours

Your design, your rules

Designed by you, down to the detail

Case, dial, hands, bezel, strap, engraving: build your watch in our real-time 3D configurator and watch it take shape as you go. Over 62,000 designs created so far, and no two alike. Yours is assembled to your exact specification and sent to you alone. Most people wear a watch somebody else designed. Yours is the one people ask you about.

Made to order

How your watch is made

Nothing exists before you ask for it. Here is exactly what happens after you order.

Configure

Build your watch in the 3D configurator: case, dial, hands, strap, engraving. The price updates as you go.

Assembled by hand

Your exact configuration is assembled by hand in our partner workshop. Nothing is picked off a shelf.

Checked and regulated

Every piece is water-tested before it leaves our partner workshop.

Shipped tracked

From your order to your door: 10-14 business days. Shipped worldwide, ready to wear. Built only for you.

Before you order

What we commit to

Cancel for free as long as your watch has not entered assembly: full refund, no questions. A configured watch is built for one person and cannot be returned once assembled. Catalogue models: 30 days to return. Every watch carries a 2-year warranty.

Your watch in its premium box, the 2-year international warranty card, and a tracking number from the moment it ships. Duties already paid: nothing to settle on delivery.

Not a replica, not a modified watch from another brand. Chrono Mod designs its own dials, every part is new, and our name is the only one on them.

Lino, the founder, reads every email and WhatsApp message himself. Most days you get an answer the same day, in your language.

Built to order

Four starting points

Every Chrono Mod is configured by the person who will wear it. These are starting points: nobody receives one exactly like this.

Depth, dialled in
OCEANMASTER

Depth, dialled in

A diver-style automatic in 316L steel, built to be worn hard and read at a glance.

Configure this →
Built to be worn
DEPTMASTER

Built to be worn

316L steel, sapphire crystal, screw-down crown. Made for real life, not the display case.

Configure this →
Made for her
LADY DATE

Made for her

A refined automatic, sized down without compromise. Same automatic movement, same finish.

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Two time zones, your way
GMT

Two time zones, your way

A 24-hour bezel and a true GMT movement, configured end to end.

Configure this →

Lino Vitale-Durand

Still me on the other end

I am Lino Vitale-Durand. I started this at 15, in my room, with a set of tools and a long run of failed attempts. Today our partner workshop assembles the watches, but I still design them, I still check them, and I still answer your emails and WhatsApp messages myself. When you write to us, you are writing to me.

Lino Vitale-DurandFounder, Chrono Mod SAS · Brest, France

REAL CUSTOMERS

REAL WATCHES, REAL WRISTS

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Your turn

Now build the one that's yours

Start from a model, change everything, keep nothing you did not choose.

Open the configurator

Automatic or meca-quartz movement · Sapphire crystal · 2-year warranty · Tracked shipping

Talk to a human

Get in touch

A question before you build? Write to me. I read every message myself, and we usually reply within a few hours.

For after-sales support, email us directly.